To succeed in business, marketing and PR are two crucial aspects of your business that you should pay close attention to. When it comes to marketing your product or services, having a good marketing platform is of utmost importance. Although there are several marketing platforms out there, cost is a factor that you should put into consideration if you are interested in marketing your products or service.
Carrying out a marketing campaign for your product or service is quite a capital-intensive project and something that you should take seriously or face with all seriousness. Although carrying out a marketing campaign can be quite capital intensive, a blog does exist to bring down the cost and make things a lot easier. As an individual who has a business and intends promoting his business online, a blog does offer a lot of benefits and advantages. Blog features such as pingback, and RSS feeds can help you gain search engine visibility and disseminate information to your clients and customers. The use of the micro blogging feature that comes with most social networking platforms is one of the most effective way of marketing a product or handling the PR of any business or organization
Although a blog is a very essential utility in running a business and marketing a product or service, it is essential that there are several factors that you should put into consideration before creating blog. When it comes to creating a blog, there are a myriad of blogging platforms to choose from. Regardless of the blogging platform that you have decided to choose from, you would be faced with the option of choosing either a hosted blogging service or an installed blogging service.
Hosted blogging entails creating a blog on an already existing platform. With hosted blogging, the hosting of the blog is handled by the platform at no cost. One of the limitations of using hosted blogging services is that the domain URL of your blog might unnecessary be lengthy since your blogs domain name would have the name of your provider as part of its extension.
With Installed blogging, you have the privilege of getting your own domain name and hosting space and then installing the blog platform of your choice on your hosting space or account. One of the advantages of using installed blogging is that you get to use your domain name without any extension. Besides just using your domain name, you have the choice of customizing the look and feel of your blog with any theme of your choice.
Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variety of Internet Marketing tools! He is the owner of LotCon. ("LotCon" comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for "YOUR" business please go to: LotCon Biz Solutions Blog
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