Website tagging is a process that delineates the purpose of a site or blog. Adding blog tags to one's post, for instance, should tell the story of that post. What is it truly about? Your readers want to know, but more importantly than that, the search engines do as well. Engines like Google, Bing and Yahoo work very hard to sort out the good posts from the bad and deliver the best, most relevant search results possible to their users. Your tags are a way of helping them determine the relevancy of your data and whether or not it should receive a high search engine ranking for your area of optimization. Some say that tagging is very helpful to one's SEO purposes, while others claim that it is of very little value. The truth, as always, lies somewhere in between.
Effective Tagging
If you are going to start a website, and you want that site to focus on a sports niche, such as "Great Heavyweight Boxers" or "Boxing Legends from the Heavyweight Division," then you have a good starting point for website and blog tagging. There is the tag "heavyweight division." There is the tag "boxing legends." As you create new posts that pertain to more specific elements of this sub category, your site or blog will start to take on a greater amount of importance in your niche to the engines as they rank you.
That's why frequency of posts plays such a vital role to building organic traffic. However, it is important to note with individual blog or website posts that tagging is not simply the act of randomly stuffing keywords so that an engine will be "fooled." They are too smart for this. Effective tagging incorporates many keywords that are relevant to the posting but that also, in a sense, tell a story of the posting. Instead of a post on "George Foreman," for instance, your post could be about the boxing legend as well as "boxing comebacks," "dramatic knockouts," and "biggest boxing upsets." As the oldest heavyweight champion of all time, Foreman amassed a number of accomplishments in his career that search engines will find fascinating.
Ineffective Tagging
More and less are not the answer. You could have 100 tags, but if they are not focused and coherent enough in their delivery, then your site or blog will not convince the search engines they are worthwhile. What you are looking for is a healthy mix between relevancy and frequency. Some say a standard 500-word post should have a minimum of 10 tags. Maybe this is a good guideline, but you should focus instead on what your blog posts are about and do your best to provide the engine with as many relevant tags as possible.
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