Blogs were first known as weblogs that refer to a server's "log file." It started in the early 1990's and fast became the easiest and most popular way for everyday people to get their thoughts, views and opinions out there on to the world wide web. With blogging you do not even need to purchase a web site or domain names. Once you create your free account with a blog providers they will allow you to have a 'subdomain' of their site. An example would be "yourdomain.blogsite.com". Blogs are predominantly created for personal use. Like a journal, people can write their daily thoughts, adventures, opinions, sentiments, and whatever ideas they want to express online. They can do this in their own words and allow their own personality to shine through into the writing.
It goes without saying that with the commencement of online businesses and internet marketing, blogs have gradually taken over as one of the most common ways for a business to boost their marketing and advertising efforts. Business blogs are generally created to advertise the services or products of a certain web site or online business in order to increase customers, sales and ultimately profits. Moreover, business blogs are also being used as a way of promoting the business and the company itself - rather than just the product or service - so that they can build a following with their customer base and gather feedback and insight from their followers.
So, if you are interested in starting your own blog, for business or pleasure, these tips will help you not only build your blog, but make it popular and one of the more interesting blogs in your particular niche.
Here's how:
1. Who is your audience? Even if your blog is personal, still, you need to 'proof read' your posts as if you were a follower. Whatever you write needs to be relevant to the reason that people visit your site and needs to stay on the same topic. When you are expressing an opinion it is important to ensure that you are ethical and moral in your writing so as not to offend your readers - even if you have a difference of opinion. This is one of the hardest things to achieve. It is very important that people can understand your blog, even if they do not agree.
2. Pictures & videos speak a thousand words It is amazing how many more people will come back to your blog if you use pictures and videos to break up the text on your pages. Make sure the pictures and videos are relevant to what you are writing about and your blog will be much more attractive and user friendly.
3. Make your blogging constructive and beneficial Even though you can write about anything in the world, you will get much more traffic to your blog if your content is constructive and beneficial to your readers. This is, in fact, the best way to build a loyal following - by adding value and offering real advice or suggestions to your readers.
4. Keep it simple and truthful! Keep your blog simple and straight forward to retain the reader's interest. If your writing is too boring or long winded the reader will lose focus and leave the page, most likely to never return. Also ensure that you are being truthful as if you are caught out telling fabricated stories or blatant lies, your reputation may well be damaged forever!
5. Make your blog interactive Use video, audio, pictures, social media to make your blog interactive and interesting. By adding social media buttons your readers can 'like' or 'share' your blog through their Facebook or twitter account and this is a great way to get extra readers. Ensure that your blog has a place for comments and feedback as this can also spark some healthy debate and ensure that people come back to your blog.
Blogs are certainly much more than just a fun way to get your thoughts and views out there onto the world wide web. Blogging is now a great option for businesses to grow their customer base and keep in touch with their followers. What is stopping you? Get started on your own blog today, have fun, blog often and begin building your own online following.
Luke Riley is an Internet Marketing Coach, Mentor and Entrepreneur who thrives on helping others achieve financial freedom by leveraging the internet.
Visit my blog http://www.luke-riley.com/ to see a real blog in action that you can model your own blog around!
Also please visit http://www.thesixfigurementor.com/how-to-generate-50-leads-per-day.html to grab my free report that will teach you how to use your blog to generate 50 leads per day!
To your success
Luke Riley
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