It's hard to go anywhere in the social media space these days and not hear about blogging. For chiropractors, this relatively new form of communication and marketing is rarely utilized to its fullest capacity. If you intend on setting-up a chiropractic blog, you'll want to have a firm grasp of the following.
First, you'll want to select a chiropractic blogging platform. I'd recommend using WordPress due to its simplicity and ability to get ranked well on Google. If you currently have a website company, have them install the blog on your actual website.
No need to learn the technical stuff of setting up the blog or installing it. If you don't have a programmer, there are plenty of freelance websites where you can pay someone $20 to do the WordPress install for you. You'll also want to have certain plug-ins that serve a variety of functions.
Some of these add-ons are Akismet, Google sitemaps, Facebook like, Backtype Tweet-count, and the All-in-One SEO pack.
After you have all of those, then you can select a good theme / design. You'll find many free templates on Google. If you want to go the premium route, you'll be able to find a professional chiropractic blog design for under $100 if you look closely.
Once found, you'll be all set to start blogging. You now have to come-up with content to write about. Actually, you can post videos on your chiropractic blog, too. This is easy to do and even easier than writing new content. If you don't like to write, hire a ghostwriter or have someone in your office do it for you.
The key is consistency. If you eventually want your chiropractic blog to be recognized as an authority in your local community, then give great value, tips, and strategies that viewers can implement today.
At the end of your videos or other pieces of content, you can make a strong call to action letting others know what to do next. Invite them to subscriber to your newsletter or to call your office to schedule an appointment.
Sending traffic to your new blog can be done by using email marketing, Google AdWords, Facebook, Twitter, press release submissions, article marketing, SEO, and dozens of other ways.
Blogging is not a magic bullet to getting new patients fast, but it will help you eventually get you where you want to be if done right. Use the tips and ideas here to accelerate your success!
Blogging for chiropractors can get you consistent streams of new patients each month if done right. For the latest chiropractic blog marketing and social media tips click the blue text in this paragraph now.
1 comment:
Nice blog.....it helps me too much.
chiropractor Brentwood
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